1. Introduction
At AsianFood.AI, we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal data when you use our website, services, or interact with us in any way. By accessing or using AsianFood.AI, you consent to the practices described in this policy, which complies with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws.
2. Information We Collect
2.1 Personal Information You Provide
- Account Details: When you create an account on our website, we may collect information such as your name, email address, phone number, delivery address, and payment details (e.g., credit/debit card information, which is processed securely by third-party payment providers).
- Order Information: When you place an order, we collect details about the products you purchase, the quantity, delivery instructions, and billing information.
- Communications: If you contact us via email, live chat, or our AI Chef feature, we may collect the content of your messages, including any personal information you share (e.g., dietary restrictions, cooking preferences).
- Recipe and Interaction Data: When you use our recipe library or chat with our AI Chef, we may collect information about the recipes you view, the questions you ask, and your interactions to improve our services.
2.2 Automatically Collected Information
- Technical Data: We automatically collect technical information about your device, such as your IP address, browser type, operating system, and the pages you visit on our website. This helps us optimize the website for different devices and improve user experience.
- Usage Data: We track how you use our website, including the time spent on pages, the links you click, and the searches you perform. This data is used to analyze trends, personalize content, and enhance our services.
- Cookies and Similar Technologies: We use cookies (small text files stored on your device) and similar tracking technologies to remember your preferences, track your activity on our website, and provide personalized recommendations. You can manage cookie settings through your browser, but disabling cookies may affect certain features of the website.
3. How We Use Your Information
We use your personal information for the following purposes, in accordance with UK data protection laws:
- To Process Orders: We use your contact, delivery, and payment information to process and fulfill your orders, arrange delivery, and send order confirmations and updates.
- To Provide Services: This includes enabling access to your account, facilitating interactions with our AI Chef, and delivering personalized recipe recommendations based on your preferences.
- To Improve Our Website and Services: By analyzing usage data and feedback, we can enhance the functionality of our website, develop new features, and improve the quality of our products and recipes.
- To Communicate With You: We may send you promotional emails, newsletters, or updates about new products, recipes, or services, provided you have opted in to receive such communications. You can unsubscribe at any time using the link in our emails.
- To Ensure Security: We use your information to detect and prevent fraud, protect our website from unauthorized access, and comply with legal obligations.
4. Legal Basis for Processing
We process your personal data based on the following legal grounds under the GDPR:
- Contractual Necessity: Processing is necessary to fulfill our contractual obligations to you, such as processing orders and delivering products.
- Consent: For certain activities, such as sending marketing communications or using cookies for personalized advertising, we rely on your explicit consent, which you can withdraw at any time.
- Legitimate Interests: We may process your data for our legitimate interests, such as improving our services, preventing fraud, or managing our business operations, provided these interests do not override your privacy rights.
- Legal Obligation: We may process your data to comply with applicable laws, regulations, or legal proceedings.
5. How We Store Your Information
- Security Measures: We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, loss, or alteration. This includes using encryption for sensitive data (e.g., payment details), secure servers, and regular security audits.
- Storage Period: We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For example:
- Account details and order history are retained for 7 years to comply with UK tax and accounting regulations.
- Marketing data is retained until you unsubscribe or request deletion.
- Cookies and usage data are retained for a period determined by the type of cookie (typically 12–24 months).
6. Sharing Your Information
We do not sell your personal data to third parties. However, we may share your information with the following parties for the purposes outlined in this policy:
- Third-Party Service Providers: These include payment processors (e.g., PayPal, Stripe), delivery companies (e.g., Royal Mail, DPD), and IT service providers who assist with website hosting, data storage, and security. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
- Legal Authorities: We may disclose your information if required by law, court order, or government authority, or to protect our legal rights, property, or safety, or that of our users.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new owner, provided they agree to comply with this Privacy Policy.
7. Your Data Protection Rights
Under UK data protection laws, you have the following rights regarding your personal information:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: If your data is inaccurate or incomplete, you can request that we correct it.
- Right to Erasure: You can ask us to delete your personal data if it is no longer necessary for the purposes for which it was collected, or if you withdraw your consent (where processing was based on consent).
- Right to Restriction of Processing: You can request that we restrict the processing of your data in certain circumstances, such as while we verify the accuracy of the data.
- Right to Data Portability: You can request a copy of your data in a structured, machine-readable format, or ask us to transfer it to another organization.
- Right to Object: You can object to the processing of your data for marketing purposes or on grounds relating to your particular situation, where processing is based on our legitimate interests.
To exercise any of these rights, please contact us using the details provided in Section 10. We will respond to your request within one month of receipt.
8. International Data Transfers
Your personal data is stored and processed within the European Economic Area (EEA). If we transfer your data to third parties outside the EEA, we will ensure that appropriate safeguards are in place to protect your information, such as using Standard Contractual Clauses approved by the European Commission or relying on a country’s adequacy decision.
9. Children’s Privacy
Our website is not intended for use by children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected such data, we will take steps to delete it promptly.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact our Data Protection Officer at:
- Email: info@asianfood.ai
- Address: [Registered Address of AsianFood.AI], United Kingdom
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. Any updates will be posted on this page, and the “Last Updated” date will be revised. We encourage you to review this policy periodically. Your continued use of AsianFood.AI after the changes take effect constitutes your acceptance of the revised policy.